BENGALURU: In a highly anticipated move, Amazon India launched its most awaited global program —Amazon Launchpad in India this week. Launchpad will aid startups to market and distribute their products through a dedicated store. In collaboration with the Department of Industrial Policy and Promotion (DIPP) and Nasscom’s ‘10,000 Startup’ initiative to help identify and enroll startups, as reported by The New Indian Express.

According to Amit Agarwal, Vice President and Country Head, Amazon India, “We are encouraging innovations from the start-up community.  India is an amazing country with great minds which invent amazing products and we will support their growth by helping customers discover their new products not just in India but other countries around the world.”

Amazon is very excited about this new venture and Amazon.in has over 400 products—ranging from wearable technology, smart homes, food and beverages, home furnishings, toys and much more. The move will help entrepreneurs to leverage the Amazon platform to increase their business.

“Nasscom is thrilled to support and partner with the Amazon Launchpad program. The timing is just perfect. The nascent Indian hardware/ IoT product ecosystem can now fully leverage the reach and power of Amazon’s distribution and marketing capabilities.” said Dr R. Chandrashekhar, President, Nasscom.

The problem that any new company faces is the case of finding early adopters of the products, and Amazon will provide them the perfect platform to get going. 

Indians are really excited about this opportunity and even before the launch of the program; more than 25 startups have enrolled themselves for the program. India is now placed sixth on the list to have the Launchpad program, joining the likes of the UK, France and US among others. 

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