Bangalore: 99Labels.com, an online sales portal which is operated and run by Ninety Nine Labels Private Limited has procured funding worth Rs 5 crores from Info edge. This investment is in the form of fully convertible cumulative redeemable unsecured debentures reports Dealcurry.com

Incorporated and founded by Ishita Swarup and Anchal Jain, it is an invitation-only private sales portal which has partnered with various fashion brands including all genres in fashion like accessories, footwear, watches, jewellery, apparel, lifestyle products and home décor products which is sold online. Last year, Info Edge had invested Rs 15.7 crores in this company making it an aggregate investment of Rs 28.50 crores.

Info Edge is a company which own and manages Naukri.com, Shiksha.com, Jeevansathi.Com and 99acres.Com. It basically is an online classifieds company in matrimony, recruitment, education, real-estate and such other related service. It owns Quadrangle, an executive offline search firm along with Naukri Gulf, Brijj.com and Allcheckdeals.com.

Other recent investments by Info Edge were:

Canvera To Get Its Next Round Of Funding From Info Edge