Understand the pre-unit basis

To grow your business it is very important to scale up the value that you bring to your current business and the existing customers or beneficiaries. It demands a clear understanding of the marginal cost- How much it would cost to produce the next unit, prices that your customers are willing to pay. This typically means adding in cost to expand production and distribution, in a way that grows the bottom line of the business.

 Document and test your assumptions

Business always runs on proof, experienced business partners and funders will want to test most of the assumptions you make to ensure that you have the right knowledge and make correct decisions on customer behavior, markets and financing. This can be simply achieved by setting metrics that can be tracked. India based Naandi Foundation proved that it could sell clean drinking water to 40 percent of its target market. To test this, the employees were asked to do a market research and they learnt that the customers wouldn’t travel too far away to water kiosks, so they added a bicycle delivery service making them exceed rather than missing their target.