Bangalore: The importance of social media and networking sites in startups is inevitable. Sites like Facebook, Twitter, Pinterest and StumpleUpon has increasingly grabbed the attention of consumers and startup CEOs are now focusing to use this medium to work out wonders for their business. More than looking it as an advertisement medium, these websites help the front runners of the business to maintain a close relationship with their customers. To understand the benefits and the outreach of such websites, founders of few amazing startups share their thought on social media as a medium to build relationship with the customer. Below are the quotes from few startup leaders, compiled by Scott Gerber for Mashable.

Indian Entrepreneur's 'ATM' Solution to Nation's Water Crisis

A paradise to share brand values

Stacey Ferreira, MySocialCloud

“Increasingly, we've been seeing companies start to use lists to promote their brand. For example, the Virgin Group has created lists on the new MySocialCloud platform to share its beliefs with fans. This allows fans to connect with both the company's values and the products the company is selling.”   

Want to be a Startup CEO? 14 Ways to Be a Great One