APE - Author, Publisher, Entrepreneur–How to Publish a Book

Authors: Guy Kawasaki and Shawn Welch

Guy Kawasaki, a very popular Silicon Valley author, speaker, and advisor to Motorola has partnered with Shawn Welch, a tech savvy writer,  to write this great book. It implies a simple logic that every entrepreneur or a business owner must have a book to raise their profile in the business community. Apart from that, the book also throws light on ‘How to’ and ‘Why to’ print than going digital or electronic.

The Icarus Deception: How High Will You Fly?

Author: Seth Godin

Seth Godin has a simple yet powerful message to convey, he says,’ To be successful today, treat your work as art and ditch the comfort zone’. The author here tries to prove a point on how society’s caution warnings hobble entrepreneurs and businessmen who are operating in the current risk-rewarding startup or entrepreneurial culture.

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