BANGALORE: For every successful company or a startup there will always be some character which stands as a good foundation for its popularity. So to get a clear view on that, here are some of the secrets behind a successful startup as compiled by the Mensxp.

# The B2B and B2B Battle is Dead

As the increase in use of the internet and Smartphones, the business-to-business or business to consumer transactions is slowly fading away. The market today has a different kind of approach towards capturing the consumer’s attention that includes adopted behaviors like the time and product with an able team to make that happen successfully.

There are products centric, customer focused companies like Google, Dropbox and others, which are into enterprise sales, have changed their business transactions these days with the newer form of social media tools like Facebook, LinkedIn, and Yelp.

# Stay clear of the premature scaling

The premature scaling is one of the most common reasons for a startup to fail. A startup company spends too much on its machinery or hires too many employees without being able to predict future or keeping a track of their finances.

According to a report on the Reuters, out of the 70 percent companies they had studied showed some forms of premature scaling and estimated that 74 percent of the booming internet startups fail due to this. The premature scaling is the most prevalent forms of a startup’s setback where they tend to lose the achievements much before they could reach a good level in the market.

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