7 Tips to Save Your Startup from Disastrous Mistakes
If we look at what Courtot exactly did, he has invested around $ 7.5 million of his own money into Qualys to cash out an investor who wanted the company to retreat to an old enterprise software model. Ultimately, he invested $ 20 million himself making sure that investors were on board with his focused vision.
It is essential to understand your position in the market. Besides it is obvious that you know your customer’s needs. If you do not have that then you need to answer the questions as to why would a buyer shift from a reputed brand to one that has just been incepted?
#4 Focus on one goal
Some companies work on dual strategies. Some companies have only two options as Courtot states – we are going to go public or sell the company. There needs to be a distinctive choice between the two here. He says that if you would sell your business then you better not waste money on sales and marketing.
