BENGALURU: If you wish to be a better manager and want to motivate yourself to smartly grow your business then bootstrapping is one of the great options to follow. Running a bootstrap company is not easy; effectively handling the not easy part makes you a great leader with product/service-centric approach.

Chase customers or investors? This is one of the major decisions and questions faced by a budding startup. The situation of the venture depends on the timing of the decision that they make for pursuing either of them. The growth, success and the roadmap of the startup depends on the choices mentioned above. 

With investors talking about changing the regulations and rules of the investing game and also about the funds drying up, it is wise to stage your start up in profitable areas and with a steady revenue stream.

Sujata Sangwan in her article for ‘I Am Wire’ site has compiled a list of 6 Indian startups that are reaching their way to the top of their respective industries and learning from their fellow startups to build a foundation in their initial bootstrapping period.

Shopvop

Currently dealing with women garments including custom made outfits, and educational books, Shopvop plans to expand the book catalog, sorting it according to the syllabus of different universities in India. They even plan to target and create a customer base in countries like UK, USA, Middle East and Canada for their women garment sector. Expanding its vendor network, the company aims to sell all traditional wear stretching from Assam’s Mekhela chador to Odisha's Sambalpuri Sari.

Read Also: 'MTV Kickstart': New Initiative to Promote Startups Among Youth

Indonesian Startup GO-JEK Acquires Bengaluru-based Firm