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Stitch Fix

Launched in 2011 Stitch Fix aims to help women everywhere discover and explore their style through a truly customer-focused shopping experience. With the personalized styling approach, Stitch Fix is unique in offering its services. Buyers need to answer a personal style quiz to create a style profile, based on which stylists pick five products for the buyer; the five products are sent to the buyer who can try on each product and decide which ones to keep. The rest are returned and payment is done only for the selected products.

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