Bangalore: People love it when it is short and sweet, it must be easy to pronounce and thoughtful in meaning – Branding and the tag line of a company. While branding a product or a company, immense care must be taken to make sure that the name has no other sense, because a name is generally permanent, or at least it feels like and a change in name is much a bigger task than just a logo re- design.

A name is also the calling card of a business, sometimes only the name shows up but not the logo. Hence it is necessary that names are chosen with utmost care and concern. Today the trend goes with spelling the word wrong and that again has a bad impact when you see people writing and pronouncing the brand in their own way apart from the geographical variations in pronunciation. Read further to understand the process of branding and guidelines to be followed to frame a proper name as compiled by entrepreneur.com

Step 1: Right people and right material

Now, get the group into a room; six to eight is about the right number. Chose people of mixed classes, copywriters and even friends with great creativity to assist you with unique names. Make sure all the names that were listed by this group are displayed in real time with a help of a board, post-its or small pieces of paper, doing it the old school way. The starting of it is indeed simple, with few papers, pens, markers etc.