Bangalore: A startup is often welcomed the best with their unique selling proposition. The task of holding the public onto them is completely vested with the startups themselves. Attracting Venture capitalists towards a startup is often simple, if it has a strong USB. Different companies follow different styles, and funding these styles are completely dependent on how much they engage their customers.

Most leaders in the social space have already fallen into set revenue models, but the beauty of a startup is it doesn’t need any revenue to have billion-dollar valuation (as Instagram recently showed).

 While it is best for emerging startups to focus on internal growth before expanding their efforts towards monetization, having a product that has a clear potential for revenue generation is a major factor in a successful startup. 

To attract a Venture Capitalist to invest is easy if there is enough attraction for the startup product. Prime features that a VC looks before any investment can be simply understood by these simple points, written by Hadley Harris for Forbes.