#7 Branding and pricing that suits the market

The product that you have created would have been a solution for a particular problem; however if someone else finds some other utilities using your resource never stop them from moving ahead. These channels could finally lead you to verticals that you would have never thought of.

The branding and pricing should be done by keeping the pulse of the market in mind. Providing flexibility in using the products and service will certainly help your startup progress.

#8 Freemium

Give the customer a free sample to let him know the standouts of your product. Paid versions with more advanced features can be offered when they come back for more. The same psychology is applied when classifying based on the value payed for the service. They can be Freemium, the basic facilities offered at no charge, which can be upgraded to the higher grades paying equivalent for the service they offer.

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