JioStar's Star-Studded Sponsorship Line-Up for IPL 2025
As excitement mounts for Tata IPL 2025, JioStar is going to enthrall cricket lovers and brands alike with a grand list of 20 sponsors. The IPL, a cultural giant in India, continues to provide unmatched brand exposure across various categories such as beverages, fintech, banking, fantasy sports, and consumer goods.
Top brands signing up for the IPL sponsorship list are My11Circle, Campa Energy, Birla Opus, PokerBaazi, SBI, PhonePe, Mutual Funds Sahi Hai, Thums Up, Google Search, Allen Solly, Jaquar Bath + Light, GPay, Kent Kuhl Fans, Dream11, Reliance-owned Campa, Joy Cosmetics, TVS, Asian Paints, Zupee, and Amul. The mix reflects IPL's enormous popularity as a platform to reach millions of eyeballs.
Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator at JioStar, expressed his anticipation for the coming season, touting IPL's special capability in uniting brands and fans.
As we prepare for the 2025 season, we are looking forward to inviting our sponsors to our platforms that provide scale, impact, and rich consumer engagement. With innovative ad solutions and smooth synergy between TV and digital, we are committed to delivering impact and value for our partners while enhancing the fan experience like never before," he stated.
The IPL 2025 environment is expected to earn advertising revenues between Rs 6,000-7,000 crore through TV, digital media, team sponsorships, and on-ground promotions. The past has witnessed IPL delivering highest-ever viewership on television as well as digital platforms, giving brands exciting opportunities to create memorable connections with audiences.
JioStar is set to unveil new-age ad solutions, such as AI-based audience segmentation to target with exactness, interactive ad formats, and multilingual broadcasting. Brand-new advertising features, such as Brand Spotlight to offer unique ad placements in the first five overs, CGI-led live interventions, Scannable Action Replays, and interactive ad technology via Star Deals, will add greater visibility to the brand.
The eagerly awaited tournament will be held between March 22 and May 25, offering high-intensity cricketing action that keeps spectators on the edge of their seats. With IPL 2025 on the horizon, the platform is set for an electric mix of sport, entertainment, and marketing wizardry, solidifying its position as India's most-watched cricketing extravaganza.
