BCCI Names Campa and Atomberg Tech Official Partners for Team India

The Board of Control for Cricket in India (BCCI) has revealed Campa and Atomberg Technologies as the official partners for the BCCI Domestic and International Season spanning from 2024 to 2026. As part of this collaboration, Campa, a brand under Reliance Consumer Products, plans to unveil a captivating lineup of products, enhancing the fan experience at stadiums. Atomberg, a rapidly growing consumer appliances brand in India, known for its leadership in smart fans, has also expanded into smart locks and other home appliances.

Roger Binny, President, BCCI said, "We are delighted to welcome Campa and Atomberg Technologies as our esteemed partners for the India Home Cricket Season 2024-26. Their commitment to excellence mirrors our own, and together, we look forward to creating an unparalleled cricketing experience for fans across the nation".

Jay Shah, Honorary Secretary, BCCI expressed enthusiasm about the collaboration and said, “We are thrilled to welcome Campa and Atomberg Technologies as our Official Partners for the 2024-26 home season. These partnerships not only strengthen our commitment to providing the best for our fans but also align with our values of excellence and sustainability. We look forward to creating memorable experiences for cricket enthusiasts in collaboration with Campa and Atomberg Technologies. This partnership is a testament to our collective vision for a successful and seamlessly executed cricketing season".

Rajeev Shukla, BCCI Vice-president, said, “Campa and Atomberg Technologies bring unique strengths to our cricketing ecosystem. Their support as official partners for the India Home Cricket Season is a testament to the growing appeal of Indian cricket. We anticipate a fruitful collaboration that will benefit both the sport and our valued fans".

Ashish Shelar, BCCI Treasurer, said, “The addition of Campa and Atomberg Technologies as official partners reinforces BCCI's commitment to forging relationships with brands that bring value to our cricketing landscape. This collaboration goes beyond sponsorship; it is about creating meaningful and lasting connections with our fans and partners alike". Devajit Saikia, BCCI Joint Secretary, said: “We are thrilled to have Campa and Atomberg Technologies on board. The synergy between their brands and the operational aspects of our events promises to elevate the overall experience for players and fans alike."

Arindam Paul, Founding Member and Chief Business Officer, Atomberg Technologies, said, “There is no comparison to the reach and credibility that any association with cricket brings to brands looking to scale up pan India. Atomberg with its revolutionary products has captured the imagination and love of consumers across the length and breadth of the country and built a Rs 1000 crore ARR business in less than a decade. Looking at the excellent results in both brand and business metrics by being broadcast sponsors for many marquee cricket series, this official partnership with BCCI was the next strategic step for us. We are optimistic that the visibility offered by the sport and the association will go a long way in building brand awareness and brand love for Atomberg".