Why Indian-Made Cricket Bats Are Not Popular Internationally?

Ever wondered, when Rohit Sharma and others hit the shining cricket ball to the stands that where these swashbuckling cricket bats are made? England Captain, Joe Root and Australian opener Aaron Finch use New Balance – branded bats, which are manufactured by the family-run FC Sondhi & Co. factory, which is one India’s sporting-goods manufacturing hub of Jalandhar. Craftsmen in the workshops properly shape the imported English willow into scintillating blades.

But that’s not the case for the other local manufacturers, many of the batmakers in the country are struggling to compete with the batmakers in Pakistan, and other manufacturing centres in Asia, i.e. from China to Vietnam. Commenting on this, P.C. Sondhi, Chairman, FC Sondhi, says, “India’s equipment-makers have struggled to scale up production to levels required to fend off the heightened competition of the past few years. There’s a major problem, everyone recognizes that. The export market has been pretty stagnant”. [Source: Ozy].

The evolving global trade patterns also paved the way for the industry’s struggles on other Indian manufacturers, as they couldn’t capitalize on the changes. The U.S raising tariffs on Chinese goods, opened up the chances for the other Asian countries and they enjoyed robust export growth as a result. However, the trade analysts believe that India’s poor infrastructure, labour laws, tough land and lack of scale during the trade war limit India’s chances in the market.

On the bright side, the Indian government recently took action to boost the manufacturing exports in the country, by cutting the corporate taxes from 25 per cent to 15 per cent from October, charging an effective rate of 17 per cent. Manufacturers are hoping for more further government reforms and expect scope for India’s sports manufacturers to widen domestic sales, with geopolitical tensions and more. The experts and the businessmen are positive when it comes to the industry’s longer-term potential and the domestic opportunity will slowly counter any export woes.

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