Kellogg's and HERSHEY'S collaborate to launch New 'Kellogg's HERSHEY'S Chocos' with an integrated campaign
Kellogg’s and HERSHEY’S, two globally loved iconic companies, have teamed up to launch the new Kellogg’s HERSHEY’S Chocos®. Through a strategic licensing partnership with HERSHEY’S, Kellogg India is introducing a co-branded Chocos® cereal variant to provide consumers with a new chocolatey experience.
Kellogg’s HERSHEY’S Chocos® is a heart-shaped chocolate-dipped cereal made with wheat that turns milk into a yummy chocolatey treat. Kids will love having it with milk for breakfast or can enjoy it as a delightful anytime snack. Mornings will now be more fun-filled with Kellogg’s HERSHEY’S Chocos®.
The launch TVC of Kellogg's HERSHEY'S Chocos® revolves around a young kid and his dog friend, who together express their excitement and love for the new Chocos® variant through an engaging conversation. The launch is being supported by a Pan-India campaign that will span over two months.
Sharing insights on the launch,?Vinay Subramanyam, Senior Director, Marketing, Kellogg South Asia, said, "With schools set to reopen, homes across the country will witness the age-old morning rush as kids hurry to get to school and parents hurry to get them ready. During such times, a new offering such as Kellogg’s HERSHEY’S Chocos® will be warmly welcomed by both children and parents. The product promises to be ‘too much chocolatey fun’, making the idea of breakfast with milk even more exciting. In a one-of-a-kind collaboration, Kellogg’s Chocos® and HERSHEY’S, two legacy brands, have come together to create an irresistible chocolatey experience that kids will love! We believe that this new delicious breakfast cereal will provide kids with a satisfying boost of energy in the morning before embarking on their school day adventures. It might even find its way into their school bags as a yummy snack.”
Commenting on the partnership, Ankit Desai, Director Marketing, Hershey India said, “We are thrilled at the prospect of bringing together two iconic brands that have long been the choice for millions of consumers. Through this launch, we aim to combine Hershey’s much-loved premium, chocolatey experience with the crunch of Kellogg’s Chocos®. We will be bringing this association live across multiple channels and stores, bolstered by an endearing campaign with an intent to bring smiles to millions of consumers.”
Shahrukh Irani, Executive Creative Director, Ogilvy India expressed excitement about unveiling a unique TV commercial for the new variant. He said, "How do you convey that Kellogg's HESRSHEY's Chocos® is so much chocolatey fun to have? You let the dog do the talking! The cute banter between the boy and the dog drives home that point and is sure to be too much fun for the kids.”
The new variant is available in a 325gm pack and priced at 235. It is available for consumers to pick from the shelf from stores across MT, GT and e-commerce platforms. As an exciting launch offer, more than a million-trial size pack of Kellogg’s HERSHEY’S Chocos® will be given free along with Kellogg’s Chocos® boxes packs and all its other variants, so that consumers get a chance to taste the new product and keep coming back for more.
Source : Press Release
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