Magazine : 
Ipsos India Wins Two Awards at Golden Key Awards 2023
Ipsos India has secured two prestigious awards at the Golden Key Awards 2023 (GKA 2023) organized by the Market Research Society of India (MRSI). The awards were granted in the categories of 'Most Effective Storyteller' (jointly with Nestle) and 'Best Operations Team of the Year'. The ceremony, held on February 21, 2024, at The Leela Ambience Hotel, Gurugram, recognized Ipsos India's excellence in research and operational capabilities.
The 'Most Effective Storyteller' award was conferred for a collaborative paper with Nestlé that emphasized the importance of storytelling in conveying meaningful insights. Ipsos adopted a unique approach, employing movie-based storytelling to illustrate the experiences of Generation Z, redefining the power of storytelling and delivering impactful insights.
In the second win for 'Best Operations Team of the Year', Ipsos India was acknowledged for its outstanding performance in executing projects like Pey Jal Survekshan, a comprehensive survey covering 485 major cities in India to capture citizens' views on water supply-related services. Ipsos demonstrated operational excellence by conducting large-scale surveys, including the world's largest sanitation survey, Swachh Bharat Survekshan Urban & Swachh Bharat Survekshan Grameen, and the pioneering Pey Jal survey.
Ipsos India CEO, Amit Adarkar, expressed pride in the teams' stellar performance, highlighting their commitment to providing clients with top-notch solutions and impactful work. The Golden Key Awards aim to recognize and celebrate the significant contribution of insights and researchers to business growth, acknowledging Ipsos India's dedication to excellence in the field of market research.
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