Innisfree & Laneige Bring the K-Beauty Universe to Mumbai
Innisfree, the global K-beauty brand rooted in the natural vitality of Jeju Island, and Laneige, a global skincare brand committed to harnessing the power of water science to create innovative, high-performance products, are set to participate in the Tira Korean Beauty Festival, a curated experience celebrating the best of Korean beauty innovations, rituals, and culture. Curated by Tira, this edition brings together leading K-beauty brands, skincare enthusiasts, influencers, and consumers for an immersive, discovery-driven experience.
Taking place at The Courtyard, Palladium Mumbai from 28th–30th November, between 4:00 pm to 10:00 pm, the festival promises an engaging and interactive platform for beauty lovers. Innisfree and Laneige’s joint presence will create a standout showcase, offering high visibility, deeper consumer connection, and inspiring conversations around Korean beauty innovations. As standout brands, Innisfree will spotlight its signature, nature-powered formulations, while Laneige will showcase its pioneering hydration-science-led approach and barrier-boosting innovations.
“The Tira Korean Beauty Festival is an exciting platform that brings the K-beauty universe closer to Indian consumers. At Amorepacific, we are committed to delivering high-quality, science-backed skincare, and showcases like this allow our brands to engage meaningfully with a community that is curious, informed, and eager to explore global beauty innovations”, says Paul Lee, Country Head, Amorepacific India.
Festival-goers will also be able to discover Innisfree’s bestsellers, including the Super Volcanic Pore Clay Mask, Green Tea Seed Serum, hero products that represent the brand’s strengths across pore care, hydration, shine control, and anti-aging. Laneige will also spotlight its Glaze Craze Lip Serum, the cult-favorite Lip Sleeping Mask, and the Water Bank UV Sunscreen, consumer-loved essentials that highlight the brand’s expertise in glow-boosting lip care, advanced hydration technology, and daily UV protection.
Visitors can look forward to exclusive masterclasses, product experiences, skin consultations, and exciting consumer engagements at the event. Together, both brands aim to offer a true K-beauty experience, authentic, innovative, and rooted in nature, their presence at the Tira Korean Beauty Festival reinforces their commitment to making high-performance, nature-powered Korean skincare accessible and experiential for Indian consumers.
