Former Hotstar executives introduce their own new venture Postudio
By siliconindia | Thursday, 10 August 2023, 18:42 IST
Harish Prabhu, Former VP of Product and Technology and Founding Member of Hotstar, and Dhawal Gusain, Former EVP and Head of Content Ops, Insights, and New Initiatives at Hotstar, started a new venture, Postudio. Postudio is disrupting the fast-growing $20 billion video post-production market globally, offering an on-demand, cloud-based end-to-end platform for Post-production. Physical post-production studios are the industry norm. These studios not only require a significant upfront investment in the form of hardware, software licenses, and facilities but also suffer from sub-optimal capacity utilization.
Furthermore, post-production is a very collaborative and iterative process; current workflows based on in-person interactions, calls, or email exchanges are grossly inefficient and also pose content security risks. Additionally, issues like frequent uploading and downloading of large media assets to and from local machines negatively impact productivity. Lastly, physical studios limit talent supply to areas in the vicinity, which limits flexibility and is also not conducive to remote or hybrid work cultures. Postudio was developed not only to address these challenges but also to provide additional powerful benefits. All a user needs is a laptop or PC with a standard browser and an internet connection.
The solution currently comprises central storage for all media assets in post-production, from raw footage to final files, which can also be leveraged as a System of Record, an on-demand marketplace of virtual machines in addition to 20+ professional software, including Adobe, Avid, and Blackmagic, to choose from; the pay-as-you-go model ensures maximum capacity utilization and significant cost savings, and integrated workflow suite comprising real-time collaboration, project management, analytics, content security, and access control tools. While on the one hand, Postudio ensures a seamless user experience for frontline talents like editors and online artists, on the other hand, it provides robust cost control, project planning, and analytics capabilities to the management.
"When Production and postproduction ground to a halt during the pandemic, it got me thinking. The industry needed to find a way to keep working. A cloud-based solution is what it needed. However, the solution had to be delivered from a business as well as a creative perspective. Postudio was born from this vision, offering a cutting-edge platform for customers that helps them use time and money efficiently. With our cloud-based infrastructure, global teams can collaborate seamlessly in real-time, engaging in multiple projects concurrently with utmost ease. The pay-per-use model ensures cost efficiency. I can proudly say that Postudio is a first not only for India but also for the global post-production Industry. Our goal, ultimately, is to facilitate optimum content mobility from sets to Screens via SaaS," said Harish Prabhu, Founder of Postudio.
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