Amazon and Flipkart begin festive season war
E-commerce giants Amazon, Flipkart, Myntra and others began the festive season sales in India, which is expected to reach Rs 90,000 crore worth of online gross merchandise value (GMV) in the festive month, up 18-20 percent from last year’s festive month sales. Driven by about 140 million shoppers, online sellers, especially small ones, expect at least a 15 percent jump in festive sales year-on-year, with a median growth figure of 26 percent sales increase expected, according to market intelligence firm Redseer Strategy Consultants.
Amazon India has created more than 100,000 seasonal job opportunities across its operations network for the festive season. The opportunities include direct and indirect jobs in cities such as Mumbai, Delhi, Pune, Bengaluru, Hyderabad, Kolkata, Lucknow and Chennai, among others. Myntra's Big Fashion Festival is now live with more than 23 lakh fashion, beauty and lifestyle products from over 6,000 leading international, domestic and D2C brands.
During the event, customers will have access to unmissable offers on thousands of domestic and international brands, as well as an additional 15 percent off on using Myntra's co-branded credit card in association with Kotak Mahindra Bank to unlock more value on their festive purchases. Additionally, the shoppers can avail of payment offers through partners like ICICI, Kotak, Paytm and Cred. Snapdeal has also launched the first sale of the festive season, called the ‘Toofani Sale-Festive Dhamaka’, from October 8-15. Consumer electronics brand Samsung has rolled out mega deals on a wide range of its televisions for the much-awaited festive season.
The offers are on Neo QLED TV, OLED TV, Crystal 4K iSmart TV, Crystal Vision 4K TV, QLED 4K TV, The Frame TV and more. “At Samsung, we are committed to enhancing this festive cheer for our customers through exciting offers on our televisions. We are confident that our unique offers will add more joy to this festive season”, said Mohandeep Singh, Senior Vice President, Visual Display Business Samsung India. On purchase of select Neo QLED 8K & 4K TVs, consumers can get a free Galaxy S23 Ultra 5G worth Rs 124,999, a 50-inch The Serif TV worth Rs 69,990, The Freestyle projector worth Rs 59,990 or a Soundbar worth Rs 49,990, along with a 3-year comprehensive warranty on the Neo QLED TVs.
In an exclusive partnership with top online retailer Flipkart, Blaupunkt, a German electronics brand, has announced hefty discounts on the whole range of TVs during Flipkart's ‘Big Billion Days’. Blaupunkt will offer customers incredible savings of up to 80 percent on Smart TVs and appliances. The all-new TVs will start at an attractive price of Rs 6,299. The newly-launched 43-inch QLED is available at Rs 28,999. “Flipkart’s The Big Billion Days accompanying the festive season is a great opportunity for us to provide our customers with Blaupunkt’s exceptional TVs to experience premium affordability”, said Avneet Singh Marwah, CEO of Super Plastronics Pvt Ltd (SPPL), an exclusive brand licensee of Blaupunkt TVs in India.
