Wine-lovers, Get Ready to Sip Wine & Stomp Grapes at these Wine Festivals
Your one sip from the wine glass contributes to the Indian GDP and if you’re a wine lover, your constant effort has helped Indian wine industry record a double-digit annual growth rate of over 14 percent, making it the fastest growing alcoholic beverage in India. The traditional beverages such as rum, whisky and beer still rule the alcohol consumption in the country, but wine industry is slowly catching up. Mumbai accounts for 32 percent of the total wine consumption, followed by the other urban centres Delhi NCR, Bengaluru, Pune and Hyderabad.
The historically documented wine festivals can be traced back to the Greek celebration for the wine god ‘Dionysus’. Indulging tourism with festivals, the wineries across the country see festivals as a marketing tool for the people to socialize, learn about the wine making art and more. Studies from Edinburgh show that by listening to music, there is relatively a more consumption of wine. Hence, wine festivals are great to start from for the people who aren’t aware of wines much, as they will get to know what the kinds of wines, grapes, companies are & brands that sell them. Check out the four most popular wine festivals in India and be a part of this unique experience.