Varun Dhawan is the new Face for the brand Frooti, says Parle Agro
Parle Agro, one of the leading Indian beverage companies in India, named Varun Dhawan as the new face for its flagship brand Frooti. He will be seen in a new fun-filled avatar with his friend, co-actor Alia Bhatt. It is the first time that the brand will showcase two celebrities also, the new campaign will feature two real-reel life friends in the surreal world of Frooti with the hashtag ‘#TheFrootiLife’. The duo will appear in a series of thematic TVCs.
Commenting on this new adventure, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, says, “Introducing Varun Dhawan as Frooti’s new brand ambassador is a step towards accelerating our aggressive ambition to be the no.1 in mango drinks segment. Presence of Varun alongside Alia will help us connect better with the consumers to take the brand to newer heights”.
With a huge turnover of 5000 cr in the beverage industry, Parle Agro offers consumers a variety of products including Fruit Juice based drinks and Packaged Drinking water serving a variety of consumer needs. Parle Agro continues its association with Tollywood superstar Allu Arjun for the second year in a row as the face of Frooti in South India.
Excited on the association, Varun Dhawan, comments, “I am thrilled to be associated with Frooti as it not only brings forth memories but also personally connects with me even today. I look forward to taking the fun world of #TheFrootiLife to all my fans and invite them to be a part of this fun-filled journey”.
Founded in 1984 by the Chauhan family, Parle Agro also brands Appy, Appy Fizz, Frooti Fizz, Bailey, Frio, Dhishoom and Café Cuba. The organization has a continued belief in the power of innovation that drives strategy, product development and business practices. With over 76 manufacturing facilities across India and international locations, Parle Agro delivers to over 1.5 million outlets in India driven through more than 5000 channels partners.
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