Tata Motors Unveils Sports Car RACEMO, Mkt Launch Seen In FY18

Tuesday, 07 March 2017, 11:26 Hrs
28
cmt right
28
Comment Right
55
cmt right
9
cmt right
Printer Print Email Email


GENEVA: India's home-grown auto major Tata Motors on Tuesday unveiled its first sports car, RACEMO, at the international motor show here.

Besides the two-seater sports coupe, the first product under the company's new sub-brand TAMO, the company is showcasing the special editions of its next generation product line-up in the compact segment — sedan TIGOR and SUV NEXON.

"Symbolising the change that is taking place at Tata Motors, RACEMO is the proving ground of the TAMO family of vehicles and will drive the future of India's connected generation," Tata Motors CEO and MD Guenter Butschek told reporters here.

He said the new sports car is part of efforts to position the company as a youthful brand, keeping in mind the changing demographic profile of car consumers in India as well as the globe.

"From styling and design to driver experience and technology, RACEMO is an extension of customers' personality as part of their digital ecosystem and will break the ice with a radical new presence and pique the interest in the parent brand," Butschek added.

The sports car to be sold under TAMO badge is expected to hit the market in 2017-18. It is powered by a rear-mounted 1.2 litre petrol engine delivering 190 PS of power.

RACEMO is built on a Tata Motors' patented MOFlex Multi-Material Sandwich (MMS) structure - a structural technology, enabling greater freedom in surface design, efficient large-scale part integration leading to modularity and faster time to market.

The new sports car was unveiled in the presence of Tata Sons Chairman Emeritus Ratan Tata and its new Chairman N Chandrasekaran.

Tata Motors is hoping that the structure will "help bring in Indian market a product with increased exclusivity" .

The RACEMO is also a connected car equipped with features such as advanced navigation, predictive maintenance, remote monitoring and over-the-air updates using Microsoft cloud-based technologies including advanced analytics, Internet of things (IoT) and machine learning powered by Microsoft Azure.

Moreover, the company's technology partner Microsoft will also offer a video game, RACEMO+, on its Forza Horizon 3 video available on Xbox One and Windows 10 featuring the RACEMO.

Reiterating the significance of the new product in the company's strategy further, Butschek said, "We launched our sub-brand TAMO as our answer to new technologies, business models and partnerships. RACEMO is the first innovation from TAMO, and our emotional, unexpected leap to future.



Read Also:
Tata Motors Readies Sports Car For Geneva Motor Show
Maruti Suzuki Launches Baleno RS


Source: PTI
SPOTLIGHT
Gadgets
Google Pixel and OnePlus smartphones are catching up and giving stiff competition to Samsu..
Technology
Facebook-owned messaging app WhatsApp is still developing its previously announced "Vacatio..
Career
Wiley, a global leader in research and education has announced a series of blended learning progr..
Enterprise IT
Taking on streaming giants like Netflix and Hulu, Walt Disney Co. has announced it will laun..
Entertainment
"Game of Thrones" author George R.R. Martin doesn't want season eight to be the final chapter of "..
Startup City
Youth are leading India's start-up ecosystem where the median age of founder-entrepreneurs..
Business
The Pentagon has selected Microsoft and Amazon Web Services (AWS, the cloud computing arm ..
US Indian
Facebook-owned photo messaging app Instagram has launched the beta version of its in-app sh..
Finance
The Reserve Bank of India injected a total liquidity of Rs 2.98 lakh crore in the market in 20..