Renault Announces Price Cut for its MPV, Lodgy

By SiliconIndia   |   Thursday, 07 July 2016, 04:50 Hrs
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BENGALURU: With every major carmaker launching a vehicle of their own, the MPV market is now one of the fiercely contested car segments in the country. However, none of the newcomers have been able to replace the Toyota Innova as the hottest selling MPV; the Maruti Ertiga is trying and maybe it will. Also trying to dislodge the Innova from its big shiny crown is Renault India. The company has announced a price cut of up to One Lakh for its MPV, Lodgy. The discount is for the 83bhp variant which will now go on sale for a base price of 7.58 Lakhs.

Though Renault has claimed the discount to be part of its 5 year celebrations in the country, it is clear that the Lodgy has been facing stiff competition from the newly launched Toyota Innova Crysta. Since it’s unveiling in May, the Crysta has broken all records in MPV sales and is way ahead of its rivals. Moreover, customers are not even bothered by the car’s extensive waiting period. This has led many competitors to rethink their strategies to counter Crysta’s booming sales.

Renault hopes that the deduction in price will give the Lodgy better value for money in the segment thereby attracting more buyers. Apart from the 83bhp variant, the RxE 85, RxL 85 and the RxZ 85 also get a discount of 80,000, 56,000 and 34,000 respectively. Like Duster, the Lodgy might not be a big seller for Renault as of now; nevertheless, the discount will probably give the car a much needed impetus to drive its sales.

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