John Spectre Introduces its Men's Grooming Products in India
With a tagline, ‘Grow Beard like a Boss’, John Spectre, one of the consumer products company has entered into the men’s grooming line for the first time in India. The new range of products will be available exclusively on Amazon India’s web marketplace and it marks the brand’s entry in the Indian FMCG Market. Products such as beard oil, beard wash, balm, hair creams, and gels will be available in the market. The company’s introduction will mark huge growth in the sector and John Spectre will compete with Marico and Emami.
Commenting on its introduction, Gogulan S, Marketing Director, John Spectre, comments, “It is the first time that John Spectre is entering the beard grooming range in India. We are introducing products in-line with global standards and with the top most ingredients. The male grooming segment is witnessing tremendous growth in India”.
According to TechSci Research, India’s men’s grooming products market stood at $1.4 billion in 2016 and expected to grow at a CAGR of over 15 percent, in value terms, during 2017-2022, to reach $3.3 billion by 2022. Also, the cosmetics and grooming industry is expected to touch $20 billion by 2025. In India, men’s grooming segment is growing in a rapid pace, and players are making a huge mark in the men grooming products namely, Nykaa, Purplle, Ustraa, Bombay Shaving Company and more. Last year, Marico acquired a 45 percent stake in Beardo and Emami acquired a 30 percent stake in the Man Company.
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