It's Time to Step-up your Cotton Game with Supima Cotton, Folks!!

1. Longer, Stronger & Softer (Nope, it’s not a shampoo tagline we’re talking about)

T-shirts are the summer outfits and if you ever wanted to invest in t-shirts that last longer, or softer, brighter than the normal tees you find outside, then your search is over! Supima is the one you’ll be looking for. Even though it is on the expensive side, it is four times stronger, and twice softer than the regular cotton you wear. Compared to the regular cotton, supima fibres are 1.5x times longer, thus it is more durable since the fibre can withstand pulling, tearing and breaking. Moreover, it gives you that comfort than the other counterparts of cotton.

2. Where is Supima Grown?

Supima is only grown in America and astonishingly, it only represents less than one percent of the cotton grown worldwide. Using a state-of-the-art technology, supima is farmed with utmost care with the use of satellite technology, tractors with GPS, and monitoring soils by ensuring that the environment of the cultivation is not at all affected by the climate. Most important of them all, the premium plant needs a desert like climate as it calls for nice long hot, parched environment.