Magazine : 
Invest Stockholm & Stockholm Fashion District Join Hands to Expand Internationally
Being one of the most popular destinations for international retailers in the Nordic region, Stockholm’s Invest Stockholm and Stockholm Fashion District aims to merge the city’s strengths to create a vibrant playground for an industry in transformation. Famous for its early adopters, international retailers view Stockholm as a potential market for everything from new sustainable materials and upcycling to circular business models. Within this partnership, Invest Stockholm and Stockholm Fashion District aim to make Stockholm Fashion District a playground for interdisciplinary meetings as well as collaborations between small and large companies.
Anna Gissler, Acting CEO, Stockholm Business Region, comments, “In addition to assisting international retailers in establishing in Stockholm, we want to help them grow their business here. To strengthen our offering, we believe it is important that retailers have access to an arena for new business and creativity. Stockholm Fashion District provides that context for international retailers to stay relevant in the fast changing fashion industry”.
The tech sector in Stockholm, focus on sustainability makes them a perfect place for international retailers to prepare for the future. Last year, nearly every other Swede changed their buying behavior to choose products produced in a more sustainable way. Also, Stockholm Fashion District has through Trade Partner Sweden over 100 years of experience in national and international trade and has strong partnerships with other business networks and organizations.
“The companies and our partners at Stockholm Fashion District turn challenges to opportunities and drive innovation forward. Our approach is to be inclusive and we stress the importance of sharing knowledge with all parts of the industry, from design to retail. Together with our network of industry people, researchers and other future thinkers, we aim to encourage the industry to adapt and thrive in the future”, says, Helena Waker, CEO, Stockholm Fashion District.
Owned by the city of Stockholm, Invest Stockholm is the official investment promotion agency of Stockholm. It works with the marketing and development of the Stockholm region as a business destination under the brand Stockholm – the Capital of Scandinavia. Services such as matching investors with opportunities, and providing advice and practical assistance, free of charge to set up and expand a business in Stockholm.
Founded in 2014, Stockholm Fashion District is a creative, vibrant and innovative district for the Swedish fashion industry. The district is a cluster for business and creativity with showrooms, buying days, production, pop up events, education and business development for the fashion industry. Over 900 Swedish and international brands display their new collections or attend one of the many events organized in the district and it is a unique platform founded by and for the Swedish fashion industry by the Association of Trade Partners Sweden.
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