Daimler India to Launch New Trucks

Chennai: German automobile maker Daimler AG that launched heavy duty trucks in 2012 under the brand BharatBenz will start marketing its light and medium duty trucks and also expand its distribution network in 2013, the company said on February 14.

In a statement issued by Daimler India Commercial Vehicles, a wholly owned subsidiary of Daimber AG here, the company will be launching light and medium duty trucks during 2013.

Daimler India closed 2012 launching three models of its heavy duty range (25-tonne Rigid, 25-tonne Construction and the 31-tonne Construction) and selling 1,098 units.

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"(The year) 2012, was very eventful. We showcased our trucks, completed our plant, began the production of our trucks and finally launched our Heavy-duty Trucks in September," Marc Llistosella, chief executive officer (CEO), was quoted as saying in the company statement.

"A clear substantiation of the success lies in the repeated interest expressed by our customers who have purchased BharatBenz trucks," added V.R.V. Sriprasad, vice-president, marketing - sales and after sales.

"We are confident that the market in 2013 will resurge and with newer additions to our product range, BharatBenz will create substantial impact," added Sriprasad.

As of end 2012, outlets have been opened in 30 locations and the network is set to expand to an additional 79 locations through 2013.

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