Saffola Introduces Four Gourmet Flavours in its Oats Range
Marico, a leading FMCG company, has unveiled four new gourmet-style flavours under its Saffola Oats range. The flagship brand introduces two sweet variants, Nutty Chocolate and Apple ‘n’ Almonds, marking the first-time inclusion of sweet flavors in the Saffola Oats lineup. Additionally, the savoury (Masala) oats collection expands with two new flavours, Spicy Mexicana and Cheesy Italia.
These innovative launches align with Marico's commitment to delivering a delightful experience to consumers while offering 'Better for you' food choices. Saffola Oats, known for democratizing oats by offering them in popular Indian flavors, aims to broaden its appeal to new audiences and occasions with these additions.
The sweet-flavoured variants cater to the growing demand for chocolate and fruity flavors, making them an ideal breakfast choice. Nutty Chocolate and Apple ‘n’ Almonds are designed to meet the needs of consumers throughout the day, providing a convenient and hassle-free option for homemakers and working women.
Saffola Masala Oats, known for its six delicious savoury flavours, introduces two fusion options, Spicy Mexicana and Cheesy Italia, reflecting current trends in the snacking category. This culinary innovation reflects the brand's commitment to offering diverse and convenient choices that align with the conscious lifestyles of today's consumers.
With a quick preparation time of just 3 minutes and flavors transcending culinary boundaries, these four new Saffola Oats variants cater to health-conscious consumers, providing a satisfying and delightful snack option.
Vaibhav Bhanchawat, Chief Operating Officer of India & Foods Business (Marico Ltd.), commented on the new Saffola Oats flavours, stating, "With the introduction of Saffola's new Gourmet Flavours, we hope to satisfy the needs of modern consumers who constantly seek healthy convenience without compromising on flavour and taste. Our commitment to offering wholesome and flavourful options remains steadfast, ensuring that consumers across age groups can savour the delicacies of Oats on all sorts of occasions".
The new Saffola Oats flavours will be available on leading e-commerce and online grocery platforms, including Flipkart, Amazon, Zepto, Swiggy, and BlinkIt. Since 2011, Saffola has been a trusted and innovative brand, catering to diverse Indian taste preferences and offering "better for you" food items. The introduction of 'Savory Oats' in response to the love for spicy flavors further solidified Saffola's position as a brand breaking norms by proving that tasty food can also be healthy.
