Xiaomi India Appoints Sandeep Singh Arora as Chief Business Officer

Xiaomi India has appointed Sandeep Singh Arora as its new Chief Business Officer. In this role, Arora will spearhead business development efforts focused on revenue growth, key partnerships, and expansion of the company's footprint in the Indian market.

Arora, with his experience in product marketing, category management, retail operations, and brand strategy, is expected to play a very important role in helping Xiaomi navigate the dynamic and competitive market landscape in India.

Xiaomi said it was confident that his leadership would help drive the company's growth in India, leveraging his expertise and experience in the tech and consumer goods sectors.

“Xiaomi India is at the forefront of transforming the tech landscape in India, and its commitment to making innovative technology accessible to all is truly inspiring. The brand’s culture, core values, and dynamism resonate with me. Our focus will be on delivering exceptional products to aspirational Indians. I am looking forward to contributing to Xiaomi’s success in India”, Arora said.

Before joining Xiaomi, Arora held key roles at Samsung India’s Consumer Electronics division, serving as Head of the Online Business Unit and Head of Marketing Communications. His previous leadership positions include VP of Marketing at Bennett, Coleman & Co. Ltd. (The Times of India Group), Category Director and EVP of Marketing at PepsiCo India, and roles at Unilever.

As part of its 2025 strategy, Xiaomi is positioning itself as a 'smartphone + IoT' leader. The company plans to expand its portfolio with new product categories, including integrated smart home devices and other Internet of Things (IoT) products.

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