Virtual Showrooms - A new marketing technology from VirtuLab


Virtual Showrooms - A new marketing technology from VirtuLab

Virtual showrooms are a new technology of 360online environments with 3D product displays. These showrooms give customers a better view and understanding about the products through the virtual medium. Virtual showrooms are also called digital showrooms or VR showrooms.

After to the COVID-19 pandemic, there is a greater adoption of a online medium and a long term hesitance to visit physical stores & trade fairs. In such times & beyond, a virtual showroom is an interesting platform which simulates the real-world experience on the screen. This solution works on computers, tablets & mobile phones and doesn’t require VR headsets.

These showrooms offer a rich source of information including 3d product models, AV screen, virtual host, photos, AR, pdf, chatbots & many other features.

Businesses that commonly use virtual showrooms:

Virtual showrooms are used by both, B2B and B2C businesses. B2B showrooms can be for all types of products – right from engineering products to textiles. B2C brands from various industries like jewelry, consumer goods & other lifestyle products are also adopting the virtual showroom technology. All types of businesses can use virtual showrooms to connect with their customers.

Activities that customers can undertake in the digital showroom

  1. Visit different areas of the space by clicking on the screen. Navigation is self-controlled by the visitor & they can decide which part they want to visit & also how much time to spend at each point.
  2. Take a close look at products as 3D product replicas allow users to look at the products from all angles, similar to a real-life experience.
  3. Communicate with showroom team for any enquires. Customers can ask questions and interact with agents simply at the click of a button. Customers can also communicate with the brand via messaging apps such as WhatsApp or setup zoom appointments.
  4. Avail complete information at one point by watching videos or presentations, downloading brochures, browse image galleries etc

Benefits of virtual showrooms for a brand

  1. A brand gives can offer the customers the sense being in a real atmosphere of a store. Customers access all products via 3D images and also communicate with sellers one-on-one. Although they are virtual buyers, they experience the familiar feeling of visiting a physical showroom.
  2. They help to build the trust and reliability of a brand. Virtual showrooms have a unique & meorable experience that remains imprinted with customers.
  3. Ranks a business higher by setting it as a modern & technologically adept company

Reasons why every company should consider virtual showrooms

  1. They bring users a unique experience - which includes a unique experience: 3D multiple views, interaction with the system, and the ability to go beyond space and time, real-time communication, navigation system, and the use of digital models.
  2. Optimize experience & influence your customers - customers can access the gallery anytime from anywhere. A visit to a virtual showroom can go a long way in influencing your customers buying preference & purchasing decision.
  1. The showrooms are easily accessible via common devices like laptops, tablets & mobile phones. That too, without the need of any plugins or apps to be downloaded.
  2. A virtual showroom is always open – it is accessible 24 / 7 & from any corner of the world.
  3. Virtual showrooms are a cost-effective option as they save the space and workforce necessary for setting up and organizing items. They require a one-time setup and little maintenance. Customer travel costs are also reduced.
  4. Technical skills are not required to set up a virtual showroom. Leading companies like VirtuLab specialize in such services & can create excellent showrooms within one to two months.
  5. It is possible to analyze visitor behavior analytics & get insights. The analytics data includes the number of visitors, the time they spent in your showroom, the item of interest, and points where they decided to buy or leave the space etc.
  6. They make users spend more time on the site increasing brand engagement & recall. It makes the Brand to stand out from competitors. A virtual showroom improves the image of a brand and its product. Most companies do not use virtual showrooms. A business should continue to be familiar with the latest news about new effective marketing channels to ensure that it remains at the forefront of its competitors.

Characteristics that make virtual showrooms unique

  1. Real-life experience through 3D images
  2. Interactive showroom via virtual presenter - instead of havign to read, a virtual presenter can explain the products.
  3. All information in single place including videos, brochures, images, 3d models etc.
  4. Data analytics that help to track the customer information
  5. Accessible without downloading the application
  6. 100% customisable according to Brand’s needs.

Other than showrooms, VirtuLab also offers virtual exhibition stands, 3D web services, and Telepresence robots.

Brands that do business online should consider having a virtual showroom for several reasons. It is economical in that it sells business funding and travel expenses to customers. It is easily accessible 24 / 7 from anywhere. Another reason you should consider virtual showrooms are reduced individual interactions, especially in these days of the COVID-19 pandemic. Showrooms are a high marketing strategy with an interactive experience.