Vijay Iyer Joins Flipkart Ads as VP & GM After Leaving Amazon



Vijay Iyer Joins Flipkart Ads as VP & GM After Leaving Amazon
Vijay Iyer, who previously served as the Director of Amazon Ads India, has transitioned to Flipkart, a competitor in the e-commerce space, according to Storyboard18. Iyer resigned from Amazon India in December 2024, following the departures of senior executives Manish Tiwary and Consumer Electronics Head Ranjit Babu. He has now taken on the role of Vice President and General Manager at Flipkart Ads.
Previously, Iyer worked at Amazon India for nearly nine years. Previously, he held key roles at RML Information Services, Komli Media, and Yahoo!.
Samir Kumar took over the reins of Amazon's India consumer business following the resignation of Tiwary. He was with Amazon India for eight-and-a-half years. On the other hand, Babu had a tenure of over a decade at Amazon India and served as the chief executive of Cloudtail.
Amazon is preparing to enter the quick commerce market, which is currently led by BlinkIt and Zepto. The company’s quick commerce venture, Tez, is expected to launch in the first quarter of 2025. Additionally, Amazon’s largest seller, Cocoblu Retail, has established a new entity, Cocoblu Quick Commerce, to focus on rapid deliveries.