Magazine : 
Truecaller, Tanla team up for business messages
Contact verification company Truecaller on Monday said it has inked a partnership with Tanla Platforms to enable Indian businesses to deliver messages with rich media content, a move that could see it take on WhatsApp for business service.
"Truecaller Business Messaging will be exclusively powered by Tanla's Wisely CPaaS platform," the companies said in a joint statement. Wisely is a blockchain-enabled CPaaS platform, secured by e2e cryptographic encryption. The partnership aims to help businesses communicate with their customers with relevant messages.
Tanla Platforms, a Communications-as-a-platform solutions provider, has signed an agreement with Truecaller at the Mobile World Congress (MWC 2022), which is being held at Barcelona (Spain).
The Hyderabad-based company would offer its Blockchain-based Wiesely platform to provide secured transmission of Truecaller’s business messages.
Truecaller, which verifies contacts and blocks unwanted communication, has a base of 30 crore active monthly users.
“The solution will help enterprises connect with their customers with content that matters. It overcomes the drawbacks of traditional communication solutions and has the potential to transform the digital engagement landscape,” Nami Zarringhalam, Co-founder of Truecaller, said.
Read More News :
Third Covid wave subdues India's Jan core sector growth sequentially
