The furniture startup's co-founder Ashish Shah is now CEO: Pepperfry
Ashish Shah, a co-founder, has been promoted to CEO of the company after the tragic death of Pepperfry's former CEO Ambareesh Murty. In 2021, Ashish and Murty jointly co-founded the business. Following a heart arrest, 51-year-old Murty passed unexpectedly in Leh last month. In a statement to the media, Pepperfry stated: "As the company's former COO, overseeing operations, category management, product, and omnichannel Business, Ashish has played a pivotal role in shaping Pepperfry's customer-centric strategy, supply side strengths, and operational excellence."
Founded by Ambareesh Murty and Ashish Shah in 2012, Pepperfry is India’s online marketplace for furniture and home goods. Over the past three months, Pepperfry co-founders have secured $23 million in funding from existing shareholders, including institutional investors and family offices, underscoring their confidence in the company’s vision and strategic plans for the future. "Pepperfry remains focused on its mission to provide a wide array of well-designed products to help customers create inspiring and functional living spaces.
Pepperfry has always been committed to enhancing the way people create homes, and I am honored to lead this incredible team of dedicated individuals who share this passion. The best tribute to Ambareesh will be to build on the foundation laid by us and fortify Pepperfry's position as India’s leading furniture and home products company." said Ashish Shah, CEO, of Pepperfry. Pepperfry is backed by Norwest Venture Partners, Goldman Sachs, Bertelsmann India Investments, General Electric Pension Trust, and Pidilite Ventures.
