Taboola Expands Decade-Long Advertising Partnership with Microsoft
Taboola, a worldwide performance ad firm, has come to a ten-year anniversary of publishing ads on certain Microsoft sites and further cemented this relationship.
Taboola has served ads on Microsoft-owned digital properties and apps for years, including MSN, one of the most-read news sites in the world, Microsoft Edge, a top-performing AI-powered browser, and other Microsoft Windows experiences.
Taboola has expanded its partnership to serve ads on more widely used Microsoft apps, such as Outlook and other apps within the Microsoft 365 productivity suite.
Taboola's artificial intelligence-based technology is leveraged by online platforms such as websites, devices, and mobile applications to generate monetization and user interest. Advertisers also get the opportunity to reach almost 600 million active daily users within brand-safe places.
"Achieving a decade of serving ads with an industry leader like Microsoft is an amazing milestone", said Taboola CEO Adam Singolda. "Our partnership is long-term in nature and demonstrates Taboola's capacity to enable Microsoft to deliver more comprehensive experiences on its incredibly popular digital assets. As we grow to deliver advertising on additional Microsoft platforms, we are making advertisers more available to trusted, premium destinations that engage people throughout the day".
