Swiggy Launches SNACC App for 15-Minute Food Delivery

Swiggy, a leading food and grocery delivery company, launched a new standalone app called SNACC. The new app promises to deliver quick snacks, beverages, and meals in as little as 15 minutes. This is a move to compete with the likes of Zomato and Zepto, which have also introduced their quick delivery services.

Swiggy, until now, has kept all of its services-food delivery, quick commerce, hyperlocal services, and dining out-under a single app. However, by introducing SNACC, Swiggy is trying to be at par with the trend of making different apps according to specific needs in the market.

Swiggy's SNACC app was conceptualised in mid-December and went live in less than a month. This quick rollout follows the success of Swiggy's Bolt service in October 2024, which also promises 15-minute deliveries from popular restaurants within a two kilometer radius. While Bolt is a feature on the Swiggy platform, SNACC functions as its own app.

Furthermore, unlike Bolt, which relies on restaurant partners with rapid order fulfillment capabilities, SNACC operates from a centralised location with stocked products, allowing Swiggy to ensure consistent and quick service.

The app features categories such as Indian breakfast, coffee, bakes, cold beverages, eggs, and protein, with partnerships with brands like Blue Tokai and The Whole Truth alongside offerings from third-party food providers.

Currently, the SNACC app is live in only select parts of Bengaluru, but is expected to expand to other regions soon.

The instant food delivery market is experiencing a surge in competition as several players rush to tap into the growing demand for ultra-fast service. Earlier today, Zomato quietly rolled out a '15-minute delivery' feature in select areas of Bengaluru and Mumbai.