Sonal Kabi joins as Director and Head of Marketing in Amazon Prime Video

Sonal Kabi has joined Amazon Prime Video as Director and Head of Marketing. She made the announcement on LinkedIn. This is Kabi's second stint at the company. "I recently joined Amazon again. A lot of folks have asked me what it's like and I'm no expert - but in my assessment, Netflix is like the Olympics of the streaming world and Amazon is akin to the World Cup - it depends on what stage of your career you are at and what skills you want to build. At both places, it was the people I worked with who mattered the most and made all the difference", her LinkedIn post read.

"At both places, it was the people I worked with who mattered the most and made all the difference. The last 5 weeks at Prime Video & Amazon MGM Studios have been remarkable, especially witnessing the love for Mirzapur. Excited for the future, where we aim to create countless inspiring and captivating stories for India and the global audience. In my new role as the Chief Marketing Officer at Amazon Prime Video India, my vision is to blend the goodness of both organisations and foster innovative thinking - it's always Day 1.",  the post further read.

previously Kabhi has worked with Shuttl, Mc Donalds, Star TV Network, Leo Burnett among others.Former to this, Sonal Kabi was with Netflix as Director–Marketing for over 1 year. At Netflix, Kabi led campaigns for The Railway Men, Chamkila, Heeramandi and The Great Indian Kapil Show, among others