Shyam Steel India turns into the Official Partner of ICC World Test Championship Final


Shyam Steel India turns into the Official Partner of ICC World Test Championship Final

Shyam Steel India one of leading producers and manufacturers of TMT Bars in India, today proclaimed its association for ICC World Test Championship Final as the official partner for the event. The inaugural championship match would be played between India and New Zealand and is slated to take place from 18th to 22nd June 2021 plus a reserve day at Southampton, England.

Based on the association, Shyam Steel India would have its logo presence in the outfield and perimeter board. The brand’s logo would also be showed in the backdrop for flash interviews and post-match presentation and in the ICC website and mobile app. This brand would have the right to use photograph and Audio-Visual clips of the match for internal usage and promotional purposes. Shyam Steel India would leverage the association to improve its brand awareness, develop relevance and engage with the target audience. The corporation with ICC would support brand Shyam Steel to instantly connect with the millions of viewers watching the event across India and abroad.

“We are pleased to have Shyam Steel on board as our official partner for the inaugural ICC World Test Championship Final. We look forward to working with them for this prestigious event” stated Mr Anurag Dahiya, Chief Commercial Officer, ICC.

“We are very proud to associate ourselves with this prestigious event. India is a cricket frenzy nation, and this partnership will help us build high brand recall amongst the cricket lovers of the country. On behalf of Shyam Steel Family, we wish our Indian cricket team all the very best for the championship match”, stated Mr Lalit Beriwala, Director, Shyam Steel India.