Shemaroo Entertainment Appoints Saurabh Srivastava as the Chief Operational Officer Of Digital Business
Leading Indian media and entertainment company, Shemaroo Entertainment Ltd., has announced the appointment of Saurabh Srivastava as the Chief Operating Officer – Digital Business. This strategic move demonstrates Shemaroo’s commitment to maintaining a competitive edge in the dynamic digital landscape. Srivastava’s role will involve driving digital growth, revenue strategy, and operational excellence to ensure continued success in the evolving digital ecosystem.
With a distinguished career spanning over 17 years across diverse industries, Srivastava has held key positions at renowned organizations such as Disney Star India, Marico, and Coca Cola India. He also co-founded Studio Samsara. During his tenure at Disney Star India, Srivastava showcased exceptional leadership as the Head of Product & Revenue Strategy for the Hindi Entertainment Network, successfully driving ad-sales revenue on linear platforms. At Marico, he demonstrated strategic acumen by spearheading the complete P&L responsibility of the South East Asia business and establishing operations in the region. Additionally, his role as co-founder of Studio Samsara in Malaysia involved establishing an omnichannel model and developing a robust digital marketing strategy, further exemplifying his expertise beyond traditional corporate roles.
Hiren Gada, CEO of Shemaroo, expressed his delight at the appointment, stating, “We are delighted to welcome Saurabh Srivastava as our Chief Operating Officer Digital Business. Saurabh’s extensive and highly successful stints across multiple business functions and geographies at global organizations like Disney, Marico, and Coca Cola will play a pivotal role in accelerating our digital expansion. This appointment reinforces our commitment to strengthen the leadership at Shemaroo as we continue on the path of disruptive growth in the rapidly evolving world of media and entertainment.”
Arghya Chakravarty, COO of Shemaroo, emphasized Srivastava’s leadership and track record in driving monetization across platforms, making him a valuable addition to their digital transformation journey. Srivastava’s experience at Disney Star and Marico will be instrumental in driving growth across Shemaroo’s digital video, music, and OTT businesses in the fast-evolving digital landscape. Chakravarty believes that Srivastava’s strategic leadership and expertise will enable Shemaroo to take the next leap towards their B2C agenda.
In his new role, Srivastava will report to Arghya Chakravarty and become a part of the Shemaroo Executive Committee. Srivastava holds an MBA from XLRI Jamshedpur and a Chemical engineering degree from IIT Delhi. His appointment reflects Shemaroo’s commitment to embracing industry changes and seizing new opportunities in the digital realm.
