Shah Rukh Khan Joins Elan Group as Brand Ambassador
Elan Group, a realty company, has added Bollywood icon Shah Rukh Khan as its brand ambassador. The Gurugram-headquartered firm of Rakesh Kapoor, Ravish Kapoor, and Akash Kapoor made the announcement in a statement, describing Khan's linkage as a move towards promoting the brand's luxury quotient.
"With Shah Rukh Khan as Elan Group's face, the brand will break boundaries and redefine luxury and lavishness," stated the company. Elan Group has a portfolio of 15 projects ranging from residential to commercial to mixed-use developments.
Expressing his excitement, Shah Rukh Khan stated, “I have always believed that greatness is achieved by those who dare to push boundaries. Elan Group embodies that fearless spirit, and I’m delighted to be part of this association”.
Akash Kapoor, Elan Group Director, lauded Khan's impact, stating, "Shah Rukh Khan is not just a superstar he is phenomenal. His larger-than-life persona and tireless quest for perfection are perfectly in sync with Elan's philosophy and brand vision".
The collaboration is set to cement Elan Group's status as a pioneer in luxury real estate.
