SAP Names Manish Prasad as President and MD for Indian Subcontinent

Cloud software giant SAP has appointed Manish Prasad as the new President and Managing Director for the SAP Indian Subcontinent, succeeding Kulmeet Bawa. Bawa will transition to a global role focusing on driving growth and adoption of SAP Business Technology Platform (SAP BTP) for customers. The announcement was made in a statement by SAP, emphasizing the strategic importance of India as one of the fastest-growing markets globally and a crucial hub for innovation and growth.

Based in Bengaluru, Prasad will report to Paul Marriott, the President of SAP Asia Pacific Japan. Marriott expressed gratitude to Bawa for his exceptional contributions over the past three years, delivering continuous success and growth for SAP India. Prasad brings a wealth of experience in building and managing global and regional businesses across various geographies, including North America, the Middle East, Asia, and Australia.

Highlighting India's pivotal moment in its digital transformation journey, Prasad emphasized the country's embrace of emerging technologies like artificial intelligence, opening doors to unprecedented possibilities. In his role, Prasad aims to advance SAP's transition to the cloud, facilitating digital transformation for customers across diverse industries. He expressed enthusiasm about collaborating with the talented teams at SAP to accelerate growth and guide customers toward becoming intelligent, sustainable, and future-ready enterprises. The move underscores SAP's commitment to leveraging India's potential and fostering innovation in the rapidly evolving tech landscape.