Sanket Parab Named Associate Vice President at Posterscope India
Posterscope India has announced the appointment of Sanket Parab as Associate Vice President, where he will report to Imtiyaz Vilatra, the CEO of Posterscope India. In this role, Sanket will spearhead strategic initiatives to reinforce the company’s leadership in the Out-of-Home (OOH) sector, focusing on enhancing consumer engagement and utilizing advanced technology to refine market strategies and achieve measurable results.
Prior to his new position, Sanket gained extensive experience at Madison OOH, where he provided strategic insights and developed ROI-driven plans across various industries. With over 14 years in OOH strategy, planning, and campaign management, he has worked with prominent brands such as Polycab, Tata Motors, Bandhan Bank, Swiggy, and Xiaomi. He also played a crucial role in servicing Vi Corporate, ensuring a smooth transition across different circles.
Imtiyaz Vilatra expressed enthusiasm about Sanket's appointment, emphasizing his expertise in strategic planning and passion for OOH advertising, which are expected to significantly impact the business. He highlighted Sanket’s skills in market analysis and campaign measurement as essential for delivering effective, results-driven campaigns.
Sanket Parab shared his excitement about joining Posterscope India during a transformative time in the OOH landscape. He looks forward to leveraging the company’s innovative approach and strong market position to deliver exceptional value to clients and push the boundaries of what is possible in the OOH space.
