Samsung to Launch Multiple AI-Powered Washing Machines in India

Samsung India announced the launch of several new artificial intelligence (AI) washing machines in the country.  The company will introduce as many as 10 different AI washing machines ahead of the festive season on the second week of October. These devices will be part of the company's Bespoke AI series home appliances. Samsung also teased one of the front-loading AI washing machines earlier this month, which is likely to be part of the mentioned lineup.

In a press release, the company revealed that it intends to launch the AI washing machines ahead of the festive season in India. This is likely to target the increased shopping spree by consumers during the season. While the individual specifications of the washing machines have not been revealed by Samsung, it claimed that these are made with specific configurations for the country.

The AI-powered washing machines are part of the company's Bespoke AI series of home appliances, which falls in the premium range. In April, the company announced  its bespoke series home appliances during a physical event which was simultaneously held in Seoul, Paris, and New York City. Notably, the company claims that the Bespoke series offers a personalised experience for users with intelligent and intuitive offerings.

While the tech giant did not reveal the AI features that will be available in the washing machines, it did highlight that a ‘whole suite of AI-powered features’ will create an experience which is ‘smarter, more efficient, and eco-friendly’. Samsung's support page reveals some of the possible AI features that users may get with these devices. It mentions AI Control, a feature that learns the user's habits, such as frequency of washing, time of day, and preferred settings, and adapts accordingly.

Samsung is using AI to optimize the electricity and water needed for a wash. Though, it is to note that these and additional features may or may not be involved in the company's upcoming lineup. Another AI Wash feature is described to identify the weight and softness of the fabric and to observe the level of soiling. It can control such as water, detergent and soaking, rinsing, and spinning times.