Samsung Launches Premium Experience Zone in Bengaluru

By siliconindia  |  Friday, 08 March 2024, 03:37:03 PM IST

Samsung Launches Premium Experience Zone in Bengaluru
Samsung India has unveiled its latest venture, a Premium Experience Store located at The Mall of Asia in Bengaluru, designed to cater to the needs of customers in the northern part of the city. Spanning an expansive 1,200 square feet, this new retail space is envisioned as a comprehensive destination for both sales and service.
The store is thoughtfully curated to provide users with hands-on experiences of the newest Samsung products. Among the featured sections are a SmartThings station, a Gaming zone, an audio-visual zone, a wearables section, and a dedicated area for smartphones showcasing the company's latest flagship models – the Galaxy S24, Galaxy Z Fold5, and Galaxy Z Flip5.
To celebrate the grand opening, Samsung has announced a limited-period offer that sweetens the deal for customers. Those purchasing from the store will be entitled to assured gifts, double loyalty points on transactions exceeding Rs 15,000, and complimentary Galaxy Buds FE with select devices.
The first 200 customers making Samsung product purchases worth Rs 20,000 or more will receive early bird giveaways, adding an extra incentive for eager shoppers. Additionally, the store is rolling out student discounts of up to 10 percent on smartphones, laptops, and smartwatches. For certain items, customers can enjoy up to 22.5 percent cashback and receive additional benefits totaling Rs 22,000.
Sumit Walia, Vice President of D2C Business at Samsung India, expressed the company's excitement about the new store, citing the success of their flagship experience center, the Samsung Opera House, over the past six years. The Premium Experience Store in the Mall of Asia is positioned to captivate Bengaluru's diverse consumer base by offering immersive and tailored premium product experiences.
Walia elaborated on the store's commitment to engaging the local community through various initiatives, including the 'Learn @ Samsung' workshops. These workshops cover a range of topics, such as productivity masterclasses, portrait photography, nightography, and photo editing sessions, catering to different passion points within Bengaluru's diverse population.
Samsung's new Premium Experience Store at The Mall of Asia in Bengaluru is set to redefine retail for consumers in the northern part of the city. With a focus on providing not only a shopping destination but also an immersive experience, the store aims to continue Samsung's success in engaging with its customers through a variety of exciting offers and interactive workshops.

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