Samsung Announces E.D.G.E Season 9 Campus Program Winners

By siliconindia  |  Friday, 06 December 2024, 02:18:59 PM IST

Samsung Announces E.D.G.E Season 9 Campus Program Winners
Samsung announced the winners of the ninth edition of Samsung E.D.G.E. (Empowering Dreams Gaining Excellence), its annual flagship campus programme. This year, more than 15,000 students from 40 premier campuses, including top-tier B-schools, engineering colleges, and design schools participated.
The grand finale event was organized in Gurugram, and the national winner was declared as Team RSP from XLRI Jamshedpur. RSP's idea includes the use of brand mascots, geo-targeting, Gen MZ hotspot tagging, and mall activations that were tailored to build deeper consumer connections and drive engagement through innovative, localised, and personalized experiences. The team bagged a cash prize of Rs 450,000, Samsung's flagship smartphones, and pre-placement offers from Samsung.
Team Chevy67 from XLRI, Jamshedpur, won the first runners-up position with a strategy for the smart home market. The idea proposed was to drive adoption and create an interconnected, future-ready ecosystem that streamlines the user experience worldwide. The team bagged a cash prize of Rs 300,000.
The Indian Institute of Foreign Trade, Calcutta team called Team Phoenix, was the second runner-up. Their ideas of 'Spin to Win' smart QR codes and infinite experiences with sustainable design were thought-provoking. This team was rewarded with a sum of Rs 150,000.
"At Samsung, innovation is the cornerstone of everything we do. Through the years, Samsung E.D.G.E. has continually empowered students, offering a platform to showcase their creative solutions for enhanced consumer experience. This year, we were thrilled by the overwhelming response and participation from even more students and campuses, which has been truly inspiring. It was thrilling to see innovation and problem-solving spirits flourish in these young minds", said JB Park, President and CEO, Samsung Southwest Asia.

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