Rayna Tours and Travels: The Success Story of a Destination Management Company

A mere spark or a mutual interest that two people share may sometimes lead to the launch and success of a brand and Rayna Tours’ success story is no exception. Its founders’ passion for travel, fueled by the spirit of entrepreneurship, motivated them to start their own businesses. The team’s unremitting perseverance has made it now one of the ultimate travel brands in the industry.

RAYNA TOURS AND TRAVELS: HOW DOES THE JOURNEY BEGIN?

Two friends and former colleagues at Safeer Group of Companies, ManojTulsani and KamleshRamchandani, set the stage for the start of Rayna Tours and Travel’s eventful journey in the 2000s. Despite coming from a different industry (trading), they identified a gap in the travel industry when they decided to open Rayna Tours in 2006. They were at the peak of their careers, but their love for travel and entrepreneurship led them to quit their well-paid jobs and fully concentrate on the launch of Rayna Tours and Travels.

DEVELOPMENT & GROWTH

The beginning was modest; it was a small travel boutique in a Dubai hotel (Flora Grand Hotel). They started off by providing tours and excursions to the hotel guests. Being absolute newcomers with limited industry knowledge and surrounded by intense competition, it wasn’t easy for them to take the business forward. But they unraveled solutions for every challenge thrown at them. The company began to gain a foothold as they expanded their presence by opening over 10 similar outlets in less than two years. Rayna Tours and Travels’ exponential growth further saw it become one of the top destination management companies in 2009.

PRESENT DAY RAYNA TOURS AND TRAVELS

Like any other business in the industry, Rayna Tours had to slow down during the pandemic. But it was one of the few companies that survived this unprecedented time with zero layoffs. There were restrictions, challenges, and uncertainties, but they remained steadfast in engaging their patrons by relying on the power of organic marketing and digital avenues to inspire wanderlust through their fantastic content and compelling virtual experiences. Apart from these, they kept the lines of communication more open and transparent in the second round with flexible booking options. All these allowed them to bounce back by reinforcing their brand reputation and reinstating themselves as a trusted service provider whose top priority is customers’ safety and satisfaction.

RAYNA TOURS SUCCESS ASPECTS

There are many reasons why Rayna Tours and Travels became so successful in such a short period. The main reason is that they don’t have a middleman for the execution of the majority of their tours, holidays, and other travel services. They focus on a direct-to-client strategy as the company boasts its own desert safari Dubai camp, cruise inventories, and an extensive fleet of vehicles, including compact cars, extravagant limos, spacious buses, etc.

Another reason behind its success is its massive online presence; it was one of the first companies to harness the power of the internet and technology. It has a robust eCommerce platform in the B2B (www.raynab2b.com) and B2C (www.raynatours.com) verticals, which makes its products and services accessible to all types of users, including individuals, families, travel agents, tour guides, and small- and mid-sized travel businesses.

Rayna Tours and Travels has always been a customer-centric service provider. And it is probably one of the major aspects that contribute to its continuous success. They have always specialized in ensuring top-notch travel experiences for their customers, from an all-inclusive, user-friendly web platform that offers flexible customization options to value-packed pricing and opportunities to earn and redeem R Points.

NAVIGATING THE DIFFICULT TIMES

Like any other businesses in the industry, Rayna Tours too had to slow down during the pandemic. But it was one of the few companies that survived this unprecedented time with zero layoffs. There were restrictions, challenges, and uncertainties, but they remained steadfast in engaging their patrons by relying on the power of organic marketing and digital avenues to inspire wanderlust through their fantastic content and compelling virtual experiences. Apart from these, they kept the lines of communication more open and transparent in the second round with flexible booking options. All these allowed them to bounce back by reinforcing their brand reputation and reinstating themselves as a trusted service provider whose top priority is customers’ safety and satisfaction.

BEHIND THE COMPANY’S ONGOING SUCCESS: RAYNA TOURS’ KEY PEOPLE

• ManojTulsani: At the helm of Rayna Tours’ growth and success is its passionate founder, ManojTulsani. He laid a strong foundation for the company’s success through his exceptional industry knowledge and experience.
• SenthilVelan: He took charge as the CEO of Rayna Tours and Travels in May 2023. With over 20 years of experience in the travel domain, Senthil is an industry veteran known for his incredible business acumen, critical thinking, in-depth market knowledge, and exceptional leadership qualities.
• HimanshuLaul: He became a part of Rayna Tours as the Director of Business Development in one of the most challenging times in 2020. However, he has dramatically taken the company to new heights, especially during the pandemic. Himanshu is now the company’s managing director and a significant force behind its operational excellence.
• Yasser Noman: He joined the company in 2018, following the merger of his company, Arabian Explorers, with Rayna Tours and Travels. As Rayna Tours’ executive chairman, his strategic vision, profound experience, and wealth of industry expertise have been inevitable in the company’s growth and success.

RAYNA TOURS AWARDS

Given the company’s commitment to unwavering customer satisfaction and value-packed services, it is not surprising that Rayna Tours and Travels is an award-winning destination management company. It has won numerous prestigious awards and accolades. It bagged one of TripAdvisor’s’ greatest accolades, Travelers’ Choices, for two years in a row in 2020 and 2021. The company also received the 2018 Arabian Travel Awards in two categories: Best B2B Portal and Best Destination Management Company. Besides being recognized by the region’s top attractions, including the Dubai Dolphinarium and Yas Island, Rayna Tours also became the Best Partner for Dubai Parks and Resorts in 2017.

FINAL THOUGHTS

Rayna Tours and Travels wasn’t an overnight success.It had its share of obstacles, challenges, and intense competitions. But they proved that it is possible to surmount all of them with sheer passion and determination.

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