QR Code Generator - A Complete Guide for a Marketing Team

Are you a business owner or marketing manager looking to empower your marketing team with QR codes?

QR codes have proven to be a potent tool for generating customer engagement and leveraging omnichannel marketing strategies. Regardless of your business domain and marketing requirements, QR codes can enhance your marketing in multiple ways.

Let’s quickly touch upon the benefits of QR codes in marketing and how marketing teams can use the technology to the fullest.

Let’s get going.

Benefits of QR codes in marketing

QR codes have endless applications and benefits for marketing teams. From bridging the offline-online gap to first-party data collection, QR codes can take your marketing to the next level.

Let’s look at the key benefits of QR codes in marketing.

Bridge offline-to-online gap

Brands often struggle to bring their offline and online channels together. QR codes make it possible. You can use QR codes to get offline consumers to online channels, thereby bridging the offline-online gap.

Track marketing performance

QR codes are of two types: static and dynamic. You can view the analytics of a dynamic QR code, including the total scans, unique scans, scan locations, and the devices used for scanning. This information can help your marketing team run informed marketing campaigns.

Update marketing campaigns anytime

Another excellent feature of dynamic QR codes is that you can edit them anytime without reprinting the QR code. Let’s say you run a QR code marketing campaign to bring users to a particular landing page. If the QR code is dynamic, you can change the landing page URL at any time while using the same QR code.

Low-cost marketing

Many QR code platforms allow you to create unlimited static QR codes for free. If you're sure you won't need to change your QR code data later, you can go for static QR codes.

If you want analytics and editing capabilities, dynamic QR codes are a better option. There are a few providers that offer dynamic QR codes for free as well.

Overall, QR codes don’t stress your wallet and are an affordable marketing tool.

Improved brand experience

QR codes are a robust branding tool. You can create custom QR codes containing your brand’s logo and color elements to increase brand awareness and recall. This can boost your branding and improve the overall brand experience.

Access to first-party data

Lastly, QR codes are an excellent technology to collect first-party data. With various data regulations and security standards in place, collecting first-party data is the most sustainable way to build your customer database.

QR codes make it simple to collect first-party data. With dynamic QR codes, you get access to information like customer location and devices. Furthermore, you can integrate QR codes with forms to collect in-depth customer data.

Step-by-step guide for a marketing team to use QR codes

Now that we know the benefits of QR codes, let’s look at the steps you can take to make QR code marketing successful for your marketing team.

1. Establish your use case

The first step is to determine how you want to use QR codes and set clear goals for your QR code campaigns. Then, select the most suitable QR code solution to achieve it. Also, make sure to evaluate your current marketing strategy and where QR codes will fit in.

2. Select the right QR code generator

After determining the specific use case for QR codes in your business, the next step is to choose a QR code generator that meets your needs. This choice will depend on various factors:

• Custom landing pages: If your goal is to direct users to a custom landing page, choose a QR code platform that offers page-type QR codes.
• Types of QR codes: Decide whether you need static or dynamic QR codes. Static codes are unchangeable once generated, while dynamic codes can be edited and tracked even after printing.
• Bulk creation and editing: Select a QR code generator that allows you to create and edit QR codes in bulk. This feature becomes critical for large marketing teams that want to make hundreds or thousands of QR codes.
• Management features: Your QR code solution should offer all the essential management features, such as folders and subaccounts with access controls.
• White labeling: Marketing teams must ensure consistent branding across QR code campaigns. Therefore, a QR code generator that supports domain white labeling becomes crucial.
• Pricing: Consider the cost of the QR code generator. Ensure it fits within your budget while still offering the features you need.
• Security: Ensure the platform provides robust security features to protect your data and your users' data.
• Ease of Use: The platform should be user-friendly, with intuitive tools for creating and managing QR codes.

Among the many options available, we found QRCodeChimp logo based QR Code Generator to be an excellent choice for marketing purposes. It stands out in terms of branding, features, quality, security, and cost, making it a reliable solution for generating and managing QR codes effectively.

3. Establish roles and responsibilities

Once you finalize the QR code generator, determine who will get access to it and what their roles and responsibilities will be.

Let’s say you’re a marketing manager who will be leading the QR code campaigns. Hence, you can be the account owner and sign up using your email address.

Many QR code platforms allow you to add sub accounts – additional users or seats to the QR code campaigns.

You can manage the access level of these users. Most QR code solutions support two levels of access: full and partial.

Full access allows users to oversee the QR codes in all sub accounts, plus edit and delete them. You can give this access to marketing team leads and senior professionals who supervise the work of multiple junior marketers.

Partial access allows users to create, edit, delete, and manage QR codes within their subaccount only, making it ideal for junior marketers.

Here’s a quick recap of how you can manage access levels:

• Owner: Marketing manager, Head of Marketing, or CEO who manages the entire campaign
• Full access: Team leads or senior marketing executives who will oversee the work of multiple marketing associates
• Partial access: Marketing associates and other junior professionals who’ll be creating QR codes

Once the roles and responsibilities are established, move to the next step.

4. Create and manage QR codes

Now, the marketing team can start creating QR codes.

Let’s say you want to use QR codes on your newspaper ads to bring people to your brand’s website. In that case, a URL QR code will get the job done.

Next, create the QR code. While the process of a QR code can vary based on its type, most QR codes have a 3-step creation process:

• Entering the information: Enter the information you want to share with your QR code. In this case, it’ll be the website URL.
• Designing the QR code: Customize the QR code using QR code shapes and colors, add your brand’s logo, and add a CTA frame.
• Downloading and printing: Finally, download the QR code, print it, and place it on the marketing materials.

Make sure to keep the QR code’s size and placement in mind. QR code printing guidelines suggest that QR codes should be at least 1 x 1 inch, high resolution, and have contrasting colors.

Besides, place the QR codes in visible locations to increase scans and engagement.

5. White label QR codes

Brand consistency is crucial in this hyper-competitive marketing landscape, and white labeling helps you achieve that. The white labeling feature allows you to use your brand’s URL on the QR codes.

Marketers should white label QR codes so that consumers can see the brand’s URL instead of the vendor’s URL. This can increase brand awareness and recall.

6. Categorize QR codes in folders

If you have multiple QR codes, managing them all can be challenging. Marketing teams can solve this hurdle with the help of folders. Most QR code generators provide this feature, and it works exactly like normal folders on your computer.

You can create folders and save QR codes into them for easy access and management.

For instance, if you’re creating QR codes for multiple campaigns, you can create a folder for each campaign and organize QR codes accordingly.

7. View analytics and track performance

Once your QR code campaigns are live, keep an eye on their analytics and performance. Check how many total and unique scans your QR codes are getting and from which locations.

The number of scans will help you evaluate the overall performance of your QR codes. The location data will tell you if your campaign is working well in specific locations.

If some locations are performing better than others, you can scale up your efforts in those regions to generate a higher return on investment.

8. Optimize your QR code campaigns

The final step is to optimize your QR code campaigns based on the analytics or performance.

As discussed in the previous step, you can scale up your campaigns in a particular region if they are doing well. Similarly, you can discontinue or change your campaigns if they’re not performing as desired in some locations.

If the QR codes are not getting enough scans, you can experiment with new QR code designs, sizes, or the messaging around it.

If you’re getting scans but no further action, you may need to work on the post-scan experience.

Final thoughts

QR codes are a tool that should be in every marketing team’s arsenal. This guide will act as a springboard for marketing teams, introducing them to the applications of QR codes in marketing and how to use them in marketing.

What’s next?

Incorporate QR codes in your marketing efforts. Identify how QR codes can fit into your business, select the right QR code generator, and launch successful QR code campaigns.