Pt. Rahul Kaushal Hosts Market Research on Rising Global Demand for 7 Mukhi Rudraksha.

In a recent research initiative hosted by renowned astrologer and spiritual guide Pt. Rahul Kaushal, compelling insights have emerged around the growing global demand for 7 Mukhi Rudraksha — a sacred bead associated with Goddess Lakshmi (symbol of wealth) and Saturn's energy. The 7 Mukhi Rudraksha, long considered a powerful spiritual amulet in India, is now gaining widespread traction internationally.

According to estimates, the global spiritual/devotional goods market stood at approximately US$3.7 billion in 2023, and is projected to surge to ~US$6.5 billion by 2031, growing at a CAGR of ~8.3%. This rise is fueled by a sharp uptick in wellness consciousness among millennials and Gen Z, coupled with the expanding reach of e-commerce platforms.

Online marketplaces reflect this surge in interest. For instance:

• Etsy features 5,000+ listings under “Rudraksha beads,” many of which include 7 Mukhi variants. One certified 7 Mukhi pendant alone has 498 reviews.
• A keyword search for “7 Mukhi” returns ~455 listings, with several top-reviewed, lab-certified bracelets boasting 2.3K+ reviews.
• Amazon India offers a wide range of certified 7-Mukhi beads and pendants, many rated between 4–5 stars, underlining consumer trust and demand.

E-commerce has made authentic 7-Mukhi Rudraksha more accessible to both Indian and global consumers, including those in the U.S., Europe, and Southeast Asia.

The research also explored consumer demographics. While platform-level buyer data remains limited, indicative trends emerged:

• On Etsy (where ~57% of traffic comes from the U.S.), 58% of visitors are female, and the largest age group is 25–34 years (~28.9%), with ~65% aged 18–44.
• A Pan-India survey of 5,000 Rudraksha wearers, conducted under Pt. Kaushal’s direction showed a strong young adult skew among users aged 18–40.
• Though traditionally Rudraksha is worn by anyone regardless of age or gender, digital interest clearly leans youthful.
• In India, despite a surge in digital adoption, only ~35% of Rudraksha buyers currently purchase online — many still prefer temples or local spiritual stores.

Purchase Purpose: Spirituality & Prosperity Drive the Market

In a large-scale Indian survey, nearly 70% of Rudraksha wearers cited spiritual or astrological benefits as their primary reason for wearing the bead. Only ~3% admitted to using it purely for style or aesthetics. The remaining ~27% fell under the “Other” category, which included goals like health, protection, and financial growth.

Scriptural texts, including the Shiva Purana, associate the 7 Mukhi with relief from heart, lung, and financial troubles. Thus, both traditional belief and modern user data suggest that the dominant driver of demand is a blend of spiritual well-being and material prosperity — not fashion.

Pricing & Authenticity: Why Nepali Beads Command a Premium

Pricing data collected during the research also revealed a significant disparity based on origin and certification.

In India:

• Nepali-origin 7 Mukhi Rudraksha beads (larger, A+ grade) typically cost between ₹1,499–2,500 (approximately $18–30).
• Indonesian-origin beads (smaller in size) are more affordable, priced around ₹599 (~$7) .

How Rudraksha Beads Are Verified

Modern testing technologies offer non-invasive, reliable verification:

• Digital X-ray imaging reveals the seed’s internal chamber structure, ideal for beads up to 9 faces (oigs.info).
• MRI scanning provides even clearer internal images, though it’s costlier.
• Cutting the bead is the only foolproof method to verify the number of natural segments — but this destroys the bead, making it impractical for buyers.
• Meanwhile, traditional "folk tests" — such as placing the Rudraksha between two copper coins to see if it rotates — are inconclusive and unreliable.

What About Fake Rudraksha?

The good news: most mid-range Rudraksha beads sold in India are genuine. A field test by a gemological lab on 19 randomly purchased Rudraksha seeds (1–11 Mukhi) found no fakes.

However, fraudulent claims spike for rare varieties. For example:

• Any bead sold as a “Nepali 1-Mukhi” is guaranteed to be fake — such seeds are mythic and have never been authenticated .
• Some forgers manually carve extra lines to increase the Mukhi count and pass off common beads as rare ones.

Buyers are strongly advised to look for genuine, lab-issued certificates and purchase only from trusted sources. As awareness spreads—thanks to efforts like Pt. Rahul Kaushal’s data-backed investigations — the Rudraksha market is slowly shifting toward greater transparency, safety, and trust.

Who is Pt. Rahul Kaushl?

Occult Master Pt. Rahul Kaushal is the driving force behind the Trichakra Foundation, which powers platforms like Pandit.com, OccultMaster.com, Mahaguru.com, and Gemobia.com. He’s not just an astrologer or numerologist — he's someone who believes that ancient wisdom, when understood the right way, can solve real-life problems.

In a world where astrology is often dismissed as superstition, he’s working to shift the mindset. For him, astrology isn’t about fear or rituals — it’s a science that connects with logic, psychology, and lived experience.

As a mentor, he teaches Numerology, Vastu, and Occult Sciences through practical, real-life applications. His goal is simple: don’t follow blindly —understand what you're doing and why.

He's naturally curious and often initiates research and in-depth studies — whether it's about Rudraksha, gemstones, or energy patterns — so people can see the truth behind spiritual practices, not just traditions.