Posidex Unveils Rebrand and Global Expansion

By siliconindia  |  Tuesday, 05 November 2024, 10:44:25 AM IST

Posidex Unveils Rebrand and Global Expansion
Customer master data management solutions provider Posidex Technologies Pvt. Ltd announced its foray into the international market and a strategic rebrand while unveiling its new logo, in the presence of PV Sindhu and industry dignitaries.
"It is amazing to see how well they impact people", Sindhu said of all the solutions and products shown to her. "So much of what Posidex has been doing behind the scenes - often without people even noticing it-has made life easier every day", she added. Whether it is securing personal data, giving right customer insights or helping businesses understand their customers better, the technology has become an invisible yet essential part of everyday interactions.
Over the last two decades, Posidex has assisted more than 60 major enterprises, which include several Fortune 500 companies, in the domains of banking, insurance, consumer finance, housing finance, retail, capital markets, and government. Its advanced customer data management and real-time contextual insights have allowed clients to perform extremely well in highly competitive environments.
Currently, Posidex supports 7 of India's 9 largest private banks, 9 of the top 15 NBFCs, the country's second-largest retailer, the largest depository, and several government departments, thereby establishing itself as a leader in India. By offering pinpoint, scalable, real-time insights, Posidex has gained the confidence of leading players in each of India's most critical sectors.
Following this success, Posidex is expanding to North America, the Middle East, and the APAC region. Active growth is happening in the U.S., Dubai, Singapore, Thailand, and the Philippines. The new brand identity is the result of this global expansion and represents Posidex's evolution and ongoing commitment to delivering real-time, 360-degree customer insights. This strategic rebranding will help Posidex support its mission of taking its proven solution to the high-growth international markets and thus strengthening its position in customer data management and technology innovations.
K. Venkat Reddy, Co-Founder & CEO of Posidex Technologies said: "With our strong background in addressing complex data processing challenges, and in pursuit of meeting scale-up demands, I am delighted to announce this strategic positioning that we will take to market at an opportune moment with a strong portfolio of products in meeting the high bar set by stringent data privacy laws".
Our new brand identity is not only a new look but a reflection of the readiness of our team to present Posidex innovations onto the world platform," Datta Gouravelly, Executive Director at Posidex Technologies said.
The Posidex suite of products PrimeMDM, Prime360, CLIP, Relate, and Screen permits security, real-time resolution and linkage of customer entity with records, and even deeper intelligent insights. A decade and a half after designing its proprietary algorithm in the year 2002, Posidex can tokenise customer data via this unique five-step polymorphic tokenization process-an unchallenged way within the world. Posidex has enabled the same clients to grow exponentially on the basis of secured relationships, risk reduction, ensured compliance, and even reduction to up to 75 percent infrastructure cost for most of its clients while also getting 99.5 percent processing accuracy.

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