P&G Keen on Accelerating Gender Equality in India; Spends 300 Cr

By siliconindia  |  Wednesday, 17 February 2021, 06:16:24 PM IST

P&G Keen on Accelerating Gender Equality in India; Spends Rs.300 Cr

FMCG firm Procter & Gamble has announced that it will spend about 300 crore towards driving gender equality in India by intentionally working with women-owned businesses in the country fpr the next three years.

By announcing new declarations intended to drive gender equality across India, the company said it will also educate more than 2.5 crore adolescent girls, on puberty and hygiene over the next three years.

In a statement, the company states, "Furthering this commitment, P&G will spend â‚¹300 crore by deliberately working with women-owned businesses in India over the next three years."

P&G further states it would also drive equality behind the camera by creating equal opportunities, capability and resource sharing and over the next three years, it has devoted to having equal representation of female directors for its advertisements across brands in India.

Madhusudan Gopalan, P&G Indian Subcontinent Chief Executive Officer says, "At P&G, we are committed to be a force for good and a force for growth. In line with that, we want to drive equal opportunities for women and girls in education, at home, and in the workplace."

He further said in India, the company has made sturdy development through its initiatives like Whisper Menstrual Health and Hygiene Programme, P&G Shiksha, working with women-owned businesses and campaigns like Ariel #ShareTheLoad and Gillette #ShavingStereotypes.

Madhusudan  adds, "Our new declarations will further accelerate our progress through a series of new actions, commitments and partnerships. Promoting equality is critical, now more than ever as we recover from the current health crisis in India."

P&G India said in order to provide equal opportunity for women in STEM (science, technology, engineering, and mathematics) roles, it will build digital and technological capability of over 10,000 women across the company's external network, including customers, retailers and agency partners among others, over the next year.

"This will help unlock their potential and enable them to meet their career aspirations," it added.

The company will also work with NITIE (National Institute of Industrial Engineering) towards tackling on-ground, perception-based and opportunity-linked barriers with an aim to double the gender ratio on NITIE campus over the next five years. Additionally, P&G would also annually engage with over 150 colleges that offer STEM curriculum through a dedicated program focused on breaking gender barriers in STEM and supply chain.

FMCG firm Procter & Gamble has announced that it will spend about 300 crore towards driving gender equality in India by intentionally working with women-owned businesses in the country fpr the next three years.

By announcing new declarations intended to drive gender equality across India, the company said it will also educate more than 2.5 crore adolescent girls, on puberty and hygiene over the next three years.

In a statement, the company states, "Furthering this commitment, P&G will spend â‚¹300 crore by deliberately working with women-owned businesses in India over the next three years."

P&G further states it would also drive equality behind the camera by creating equal opportunities, capability and resource sharing and over the next three years, it has devoted to having equal representation of female directors for its advertisements across brands in India.

Madhusudan Gopalan, P&G Indian Subcontinent Chief Executive Officer says, "At P&G, we are committed to be a force for good and a force for growth. In line with that, we want to drive equal opportunities for women and girls in education, at home, and in the workplace."

He further said in India, the company has made sturdy development through its initiatives like Whisper Menstrual Health and Hygiene Programme, P&G Shiksha, working with women-owned businesses and campaigns like Ariel #ShareTheLoad and Gillette #ShavingStereotypes.

Madhusudan  adds, "Our new declarations will further accelerate our progress through a series of new actions, commitments and partnerships. Promoting equality is critical, now more than ever as we recover from the current health crisis in India."

P&G India said in order to provide equal opportunity for women in STEM (science, technology, engineering, and mathematics) roles, it will build digital and technological capability of over 10,000 women across the company's external network, including customers, retailers and agency partners among others, over the next year.

"This will help unlock their potential and enable them to meet their career aspirations," it added.

The company will also work with NITIE (National Institute of Industrial Engineering) towards tackling on-ground, perception-based and opportunity-linked barriers with an aim to double the gender ratio on NITIE campus over the next five years. Additionally, P&G would also annually engage with over 150 colleges that offer STEM curriculum through a dedicated program focused on breaking gender barriers in STEM and supply chain.

 

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